Project Brief Message

A written document for a web graphic design project or a user experience design project drafted by a user experience engineer at Shifters.tech that focuses on the intended results of the design – not the aesthetic elements.

The design message focuses on goals, not aesthetics

The design message should focus primarily on the results and goals of your business and the project as a whole, so we never try to deal with the aesthetic details of design, in which the project needs to be clarified in order to be achieved.

Through careful and carefully crafted questions, We write together (as a business owner, and the Shifters.tech team) the design message that guides the entire project implementation process.

How is the design message prepared?

We will ask you a number of questions that we will try to understand your needs in the new website or online store that will be implemented, Your accurate answer to the questions will help us discover your needs and find successful visual solutions to the problems you face. The Design Brief is an essential reference part for any project discussion.

The design message focuses on goals, not aesthetics
The relationship between the design message and your marketing plan

The relationship between the design message and your marketing plan

Marketing strategy is a set of rules that directs your company’s marketing activities, and based on these rules, an executive marketing plan is drawn up.

In order to successfully drafting a design message must be aware of your plan marketing. For example, If one of the goals of your marketing plan is to target a specific age group (for example, teenagers), This should be clearly stated in the design message. The Shifters.tech Design Team uses this information to suggest design ideas that fit into your marketing plan.